How We Work
Our Team
Ashton Peters
Top Listing and Closing Agent (Q3 & Q4 2025)
Ashton combines her design and technology know-how with elevated marketing and expert market insight.
Originally from South Florida, I also lived in Savannah, GA and Austin, TX before settling in Asheville 10 years ago. My background is in technology and design — I hold a B.F.A. in Industrial Design with a minor in Interaction Design from the Savannah College of Art and Design. For over a decade, I worked as a creative in the tech industry, across small startups and a global design and innovation firm as a user experience designer for web, mobile, and conceptual product design. Those years shaped how I think strategically, communicate clearly, and collaborate effectively — skills that now define how I operate as a real estate agent. Recognized multiple times as a Top Listing Agent, I create thoughtful, data-driven plans that pair market insight with design sensibility. Clear communication, consistent follow-up, and effective collaboration with both clients and agents are at the core of my approach.
Ashton holds the GRI designation from the National Association of Realtors®, joining the top 9% of producers in the residential real estate industry across Western North Carolina.
Lauren brings over 22 years of experience helping buyers, sellers, and investors in WNC.
Lauren Butcher
Lauren is a dedicated real estate professional with deep roots in the Western NC community, a legacy dating back to the 1940s. A graduate of UNC Asheville, Lauren has been a licensed Broker since 2003. As a buyer's agent, she expertly guides first-time homebuyers, homesteaders, large land parcel seekers, and luxury mountain home buyers. Her clients value her light-hearted, down-to-earth personality and clear communication. As a listing agent, Lauren takes pride in telling the story of a property — highlighting what makes each home unique and ensuring it resonates with prospective buyers. Her deep local knowledge and background as a local business owner give her invaluable insight into the area's market dynamics. She is passionate about vegetable and herb gardening, ceramic arts, and preserving the unique landscape and culture of Appalachia. Whether you're buying or selling, her genuine commitment to Western NC makes her the ideal guide for your real estate journey.
Guided by What Matters
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Market Insight & Clear Strategy
We craft individualized strategies for buyers and sellers, making every step purposeful and clear. For sellers, we're upfront about pricing and marketing, thoughtfully using proven methods and sound market insight to capture the highest price the market will support. For buyers, we guide you through every step with clarity and confidence.
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Design-Driven Marketing
We believe presentation is strategy. We create elegant, effective marketing across print and digital platforms, collaborating with top stagers, photographers, drone operators, and videographers to produce compelling visual media. Every detail is designed to showcase your home at its absolute finest — a sophisticated, story-driven presentation that captures buyers' attention and achieves the highest possible sale.
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25+ Years of Experience
Ashton brings 10+ years in tech and creative design, offering a fresh perspective on marketing and a sharp focus on property analytics. Lauren is a longtime Ashevillian with over 22 years of WNC real estate experience, deep local knowledge, and a creative eye for marketing. Together, we combine strategic insight with genuine community roots.
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Trust & Collaboration
At the heart of everything we do is a genuine commitment to you. We operate with professionalism, clarity, and integrity, guiding you through every step with care and intention, and building relationships that last well beyond the closing table.